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Birmingham

Office for National Statistics birth rate data for Birmingham shows a…

0 %

Drop over the
last decade 

0 %

Drop over the
last 5 years

2010 births are the bulk
of your current year 6

2016 births are the bulk
of your current reception

2018 births will be the bulk of
your 2022 intake, and so on…

How does Birmingham fare compared to other districts?

The birth rate drop for Birmingham is in Category 3

Category Explanation

This area is experiencing what we call the ‘cliff edge’ decline in student numbers. Birth rates started to tail off ten years ago, before dropping rapidly over the second half of the decade. Primary schools in this area may not have noticed a drop in the number of pupils applying. But the area will now or very soon be ‘going over the cliff edge’ in terms of the number of children applying to primary schools.

Category 1

Not significantly affected by birth rate drop. Low student numbers due to other issues.

Category 2

Low student numbers affected by a steady and significant decline over 10 years.

Category 3

A steady decline started 10 years ago, but in the last 5 years, the decline rate has increased.

Category 4

The birth rate decline has been only apparent during last 5 years. Schools may not be aware that they are about to be impacted by this.

Next Steps

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How we run a successful student recruitment campaign

Since 2012 the birth rate in England has fallen 10%. It doesn’t take much working out that this, eventually, will mean a decrease in student …

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Case study:

Take a look at a live example of our work

Promoting your school effectively (doing it right AND to the right people) can have a significant effect on student numbers

We offer an intelligent, robust and bespoke promotion programme for schools to help tell their story and reach new and existing audiences.

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