Facebook – why should a school be using it?

Picture of phone with the Facebook app visible

When it comes to social media, we often say to school leaders: “You may be firmly in the anti-Facebook camp in your personal life, but when it comes to marketing your school, it’s essential.” Or we might just say: “Do it!” Facebook is the largest social media platform in the world, and as of January […]

Why effective communication is key in growing multi-academy trusts.

At the time of writing, there are 775 multi-academy trusts with 2 to 5 schools and a further 1502 single academy trusts. However several articles cite that a MAT only becomes financially successful and sustainable when it has 12 to 20 schools, or around 5000 students.  Regardless of the specific numbers, MAT CEO’s will understand […]